Brand Focus: Mitsubishi

 

GOAL

My goal was to create the most easy-to-use, ergonomic remote that responded to the simple requirements that people need ninety percent of the time. It was based upon minimizing the technology of the microchip and the batteries all in a form as small as a pen.

1990 IDSA Gold Award Winner

 
 

SUCCESS

This was a human factors ease of use revolution that inspired the creation of more remote controls with a similar degree of simplicity. This innovation spoke directly to people frustrated by needless technological complexity; Patton Design’s simple solution gave consumers a sense of ease that they had never before experienced with a remote product.