GOAL

In the American Inventor television series on ABC, Doug became very involved with the Disney Global Patent department regarding inventions he had created. Disney, recognizing his abilities with regard to patents and inventions, tested him with a project of great importance in all parks worldwide: redesigning the well-known spray bottle that keeps guests cool on hot days.

SUCCESS

Disney had an existing spray bottle with a battery-operated fan that was manufactured by a vendor with patents that controlled the market, charging Disney inflated prices; further, it was not convenient or comfortable for guests to use. They asked Doug to create a new patent and design.

Upon inspection of the primary competitive patent claims, he found a way to create a new invention with improved manufacturing simplicity, beauty, and ergonomic efficiency. When produced, it saved Disney over 10 million a year, resulting in hundreds of millions in increased profits.