CONSUMER TESTING

Patton Design carefully utilizes consumer testing as an essential part of its process. Visual and human factors mockups range from photographically realistic models to simple ergonomic foam models and renderings; other instances utilize prototype user interface software in conjunction with visual mockups. Data is tabulated before a focus group begins, encompassing the areas of proposed users, demographics, and psychographics. Once a path is paved, respondents are identified, and a specific focus group is established.

FOCUS GROUPS

Patton Design employs a unique blend of consumer testing, product testing, and focus group conversation, exercising its expertise with regard to qualitative testing and research. The firm’s focus group moderators conduct research that utilizes product mockups and software prototypes informed by human factors; focus groups are provided with experiences participants can easily interact with, the voice of the customer integrated into specifications for empirical product testing at a later date. In this way, highly unique and valuable information is gained to base product development on.