The product branding strategies are derived from market data analysis that the market research firms typically create. At Patton Design there is a much more successful process where concepts are used to get information back from potential users.
The market research is done by illustrating many potential ideas so the study has a greater depth of validation. The market data analysis now has more validity for product market research. For strategic brand development of products we also focus on the demographic and psychographic needs of users. Our brand strategy compares these needs to the competition.
Patton Design creates product branding strategies that compare each product feature of the competition to understand the level of importance. This type of market analysis allows product evaluation to decide the importance of corporate investment in the product category. The market researcher is typically an industrial designer with a trained eye towards product branding opportunities; this is unique for market research firms.
