GOAL

Patton Design had been recommended to Mercedes-Benz by German audio/video clients, such as Grundig and the Loewe sister automotive companies. Mr. Patton worked with Audi first and then focused on Mercedes; as with Apple Computer, he was tasked with looking far into the future to envision improvements to the driver’s infotainment controls. The goal was to embrace both future technological concepts and classical user needs for safety, enjoyment, and driving assistance.

SUCCESS

Patton Design created many visionary concepts in sketch form—later evolving into animated 3D videos—that depicted the driving experience. Human factor mockups regarding intuitive user interaction controls were created for control of information that resulted in an iconic Mercedes hand rest and in-car console concepts. Many software concepts like driver alerts, display personalization, and information interaction have been implemented.

“In that instant of inspiration, we are healed, elevated, and conceived anew.” - Doug Patton