Brand Focus: Apple Computer Workspace

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GOAL

For this project, Patton Design looked 10+ years ahead to consider what might be possible with emerging technologies. The guiding light for this investigation was to base all concepts on the classical needs of humanity. This involved a deliberate focus on physiology and psychological needs as well as collaborative communication.

 

“My guiding light of creative innovation was to inspire Apple philosophically. My goal was to affect the future of humanity, embracing our idealized needs as people uncompromised and elevated by computer interaction.” - Doug Patton

 

SUCCESS

In only 3 short months, Patton Design completed a revolutionary expedition into the future. It was heralded in press internationally as an amazing vision of how information and communication can flow together to meet ideal human needs instead of being restrained  by the ball and chain of technological complexity.

 

REVIEW

Patton Design continually reviews successful innovations like this and projects its vision into the future to conceptualize new potential products that serve mankind.