Patton Design considers packaging a key part of industrial design and of strategic brand image. Product packaging makes use of Maslov's hierarchy of needs; further, packaging design must convey the essence of the product without complexity.

At Patton Design, product packaging is created at the same time that a logo and product design is developed so it is clear how these components interact. Packaging design is often the first thing a consumer sees, so sometimes a package with a singular point of focus is the best way to show an actual product image. Product package design needs to be included as part of the overall specifications for how a product will be sold. 

For cases in which an existing product is worked on, if the product features are not apparent, Patton Design commences product package redesign, backtracking to the process of the product and advertising image. The package redesign then recaptures the image of the demographics and psychographics of the relevant consumer group.