HUMAN FACTORS — PATTON DESIGN

Over the past 40+ years, Patton Design has created over 300 products in 40 diverse marketing categories that have been linked to 100s of patents. The firm’s innovations are always user-centric, drawing upon complex cognitive and ergonomic relationships. In this way, human factors strategy, involving acute attention to ergonomics, is the foundation of Patton Design's work. The firm is committed to innovative human factor engineering and design that encompasses an interdisciplinary range of processes that produces products both easy and uplifting to use.

Patton Design begins with a formative assessment studying the unmet needs of the people that will use the product. This formative evaluation, accompanied by a usability test and summative assessment, is the basis of pinpointing necessary specifications to ultimately create products that are best suited to the needs of those in the appropriate market. In this process, the firm takes care to utilize empirical studies and validation.

BAXTERTHE HEARTH OF HUMAN FACTORSPatton Design creates easy-to-use human factors for esteemed surgeons Dr. Carpontier and Dr. Cosgrove, the inventors of Mitral heart valve surgery. — **BAXTER**
*THE HEARTH OF HUMAN FACTORS*
Patton Design created easy-to-use human factors specifications for esteemed surgeons Dr. Carpontier and Dr. Cosgrove, the inventors of Mitral heart valve surgery.

INTRALASEOPERATING ROOM ERGONOMICS Patient surgeon interface focusing on the eye. — **INTRALASE**
*OPERATING ROOM ERGONOMICS*
Patient surgeon interface focusing on the eye

PATTON MEDICALCATARAC SURGERY Patton FemtoPhaco System with a customizable femto mode for surgeons. — **PATTON MEDICAL**
*CATARACT SURGERY*
This femto-phaco system has a customizable femto emulsification mode for surgeons.

COMPUTER MOTIONROBOTIC SURGERYPatton Design's expertise in human computer interaction creates surgeon-controlled endoscopic robotic device for thoracic and cardiac surgery. — **COMPUTER MOTION**
*ROBOTIC SURGERY*
Expertise in human computer interaction created a surgeon-controlled endoscopic robotic device for thoracic and cardiac surgery.

INTRALASESURGEON EASE OF USE Human factors for surgeon ergonomics. — **INTRALASE**
*SURGEON EASE OF USE*
Human factors for surgeon ergonomics

MERCEDES BENZSAFETY ERGONOMICS System to display messages to drivers. — **MERCEDES-BENZ**
*SAFETY ERGONOMICS*
System that displays phone messages to drivers

BERLIN AUDIO FAIRHUMAN INTERACTION AWARDPatton Design wins esteemed Human Interaction Award at the Berlin Audio Fair for new convergent audio/video product for integrating five software systems into one. — **BERLIN AUDIO FAIR**
*HUMAN INTERACTION AWARD*
Patton Design won the esteemed Human Interaction Award at the Berlin Audio Fair for a convergent audio/video product integrating five software systems into one.

ABC'S AMERICAN INVENTORANECIA SAFETY CAR SEATAlmost zero G force in 30 mph collision by rotating sphere. — ABC'S *AMERICAN INVENTOR*
*ANECIA SAFETY CAR SEAT*
Patton Design created a rotating-sphere car seat design that ensures almost zero G force in a 30-mph collision

JOHNSON CONTROLSDRIVING ERGONOMICS Human Factors testing for automotive control system. — **JOHNSON CONTROLS**
*DRIVING ERGONOMICS*
Human factors testing for an automotive control system