Brand Focus: Simon Cowell’s American Inventor - ABC & Disney

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GOAL

Simon Cowell’s goal was to create a show similar to American Idol in which the best inventors would be voted on on live TV. It was sponsored by ABC and Disney. 20 design firms from across the nation were interviewed in a one-day spree at a hotel in Los Angeles. At the end of the first day, the producers came to Mr. Patton’s room and said there was a problem; all the inventors wanted only Patton Design. He was therefore asked to take on as many inventors as possible; he was quite busy with other clients, however, and could only take on 3. His goal was to show the amazing process of creativity on TV to inspire America and to make sure his inventors were winners of the 1 million dollar prize.

 

“I now realize my most valuable lesson: creativity is a state of mind that, when attained, energizes and focuses your imagination, allowing you to intuitively solve any problem. This state of mind elevates your imagination above the facts and figures that limit your creativity.” - Doug Patton

 

SUCCESS

The judges vetted the inventors on nationwide TV; eventually, the top four inventors were voted on by the viewers on live television as well as by the judges. All three of Patton Design’s inventors were chosen to be voted on by America, leaving only one spot open for the other 12 inventors. Patton Design won the 1 million dollar prize for Janusz Lieberoski, having helped design the amazing child car seat Anecia.